Formed over 25 years ago by Deon & Susan Unthank originally as SoGospelNews.com, the site was birthed from an email discussion group by the same name. SoGospelNews.com became the most viewed Southern Gospel website on the Internet with over four million hits per month.
The website is based out of Murfreesboro, Tennessee. In April 2010, SoGospelNews changed its name to AbsolutelyGospel.com, allowing the site to cover Southern Gospel, but also Country Gospel, Inspirational, and Black Gospel.
On January 5, 2011, Susan Unthank passed away, leaving the website in control of Deon, their son, Chris, and their daughter Amy. Deon passed away on December 17, 2022 right after arranging the sale of the site to good family friend Bev McCann. The site is now rain by Bev McCann and the Nashville 37201 media group. Deon & Susan's son, Chris Unthank, is the site's editor-in-chief.